The concept of digital PR is nothing new but there are still plenty of businesses out there that find it an unnecessary expense to invest in one. These business owners assume that PR agents just act as publicists trying to prevent a scandal. But digital PR firms like Interdependence do so much more than that.
Here you can learn about the services provided by a digital PR firm and what it can do for your company. Check out these FAQs regarding the top digital PR agencies in 2019.
What exactly is digital public relations?
Just like traditional PR digital PR has the main goal of building your name in a positive way throughout the public. This will help people to see your brand in a positive light and get your name out into the world (which makes you more likely to turn a larger profit). When properly done digital PR can be the ultimate resource for expanding your business.
It will increase your overall reach so that you are able to broaden your client base. One of the main perks of hiring a digital PR professional is the positive effect it has on your search engine visibility. This basically means that more web traffic will be directed to your website.
What is the main difference between digital and traditional PR?
Unlike traditional PR though digital public relations agents focus on finding keyword content writers and networking with well-known online journalists and bloggers. They want to increase the number of press hits, social media shares, and quality backlinks for your website.
Traditional PR focuses more on print-based content (like newspapers and magazine articles), television marketing and radio advertisement. More “traditional” PR firms are turning to the digital side of things because the world is is changing and online marketing is everything.
How is success through digital PR measured?
According to one of the top digital PR sources in 2019 “effective digital PR can be measured by annotating the PR hits in Google Analytics and measuring how much referral traffic has been gained from those Digital PR hits…”
They also say that “analysing and tracking how well the site’s landing pages rank for targeted keywords also assists in determining the success of a brand’s Digital PR strategy.” As a beginner to the world of SEO, digital marketing, and keyword optimization you might have no idea what this all means. Lucky for you a digital PR expert can take the reigns and has the necessary tools to measure success.
What is a “good” PR hit vs a bad one?
The value of a PR hit is determined by the traffic of the website the content is posted on. If it is a high authority site with tons of daily traffic then that is a successful PR hit. Another factor is whether or not the link to your company website fits naturally within the content posted. The more natural the fit the better the hit.
There is really no such thing as a bad PR hit; some are just much higher in quality than others. As the saying goes, no publicity is bad publicity!
